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Primary reason for buying clothing online rather than at a local store, in SHED 2016 and 2022; the 2022 version adds a COVID safety option.
AI-matched An AI model grouped these questions and mapped their answers onto shared categories, and a second AI review checked and corrected the grouping and mapping. No person has checked it: compare the question wordings and the answer mapping below before reading the lines against each other.
Latest: 6% answered “Other reason” in Fed SHED: Main reason for buying clothing online, 2022.
Shares of people whose answer maps onto these categories (non-answers and answers outside the scale are left out), because surveys differ in whether they offer “don’t know.” Each point is one survey wave at the middle of its field period. Lines from different surveys are never spliced together.
| Line | Question | Match | How answers map |
|---|---|---|---|
| Fed SHED: Main reason for buying clothing online | Main reason for buying clothing online Clothing - What was the primary reason that you made these purchases online rather than at a local store? Caveat: 2022 adds COVID safety option, merged into Other for comparability | equivalent | Convenience → Convenience; Better price → Better price; Better quality → Better quality; Not available in local stores → Not available locally; COVID safety concerns → Other reason; Other reason → Other reason |
| Fed SHED: Reason for buying clothing online rather than locally | Reason for buying clothing online rather than locally [Clothing] For each type of good that you purchased online in the past 12 months, what was the primary reason that you made these purchases online rather than in a local store? Caveat: Reference question (2016); no COVID option | identical | Convenience → Convenience; Better price → Better price; Better quality → Better quality; Not available in local stores → Not available locally; Other reason → Other reason |