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[Tickets to live events, like sporting events, concerts, or movies] For each type of good that you purchased online in the past 12 months, what was the primary reason that you made these purchases online rather than in a local store?
Reason for buying event tickets online rather than locally · Asked in 1 wave, 2016 · 2,017 responses · weighted estimates computed from individual responses
| Group | Convenience | Better price | Better quality | Not available in local stores | Other reason | n | MoE | |
|---|---|---|---|---|---|---|---|---|
| All respondents | 69% | 14% | 1% | 13% | 3% | 2017 | ±3 | |
| Rural | 63% | 15% | 0% | 21% | 0% | 193 | ±9 |
SHED 2016 · US adults 18+. Shares of people who gave an answer. n is unweighted; ± is the 95% margin of error at 50% from the weighted effective sample. Groups with an effective sample under 50 are grayed; under 20, hidden.
| Poll | Field dates | Mode | Respondents | Responses |
|---|---|---|---|---|
| SHED 2016 | 2016-10-01 to 2016-10-31 | web | 6,610 | 2,017 |