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[Travel-related items (plane tickets, hotel rooms)] For each type of good that you purchased online in the past 12 months, what was the primary reason that you made these purchases online rather than in a local store?
Reason for buying travel items online rather than locally · Asked in 1 wave, 2016 · 2,855 responses · weighted estimates computed from individual responses
| Group | Convenience | Better price | Better quality | Not available in local stores | Other reason | n | MoE | |
|---|---|---|---|---|---|---|---|---|
| All respondents | 59% | 29% | 1% | 9% | 2% | 2855 | ±2 | |
| Less than high school † | 41% | 31% | 9% | 15% | 4% | 41 | ±18 | |
| High school |
SHED 2016 · US adults 18+. Shares of people who gave an answer. n is unweighted; ± is the 95% margin of error at 50% from the weighted effective sample. Groups with an effective sample under 50 are grayed; under 20, hidden.
| Poll | Field dates | Mode | Respondents | Responses |
|---|---|---|---|---|
| SHED 2016 | 2016-10-01 to 2016-10-31 | web | 6,610 | 2,855 |
| 58% |
| 34% |
| 0% |
| 7% |
| 1% |
| 434 |
| ±6 |
| Some college | 57% | 31% | 2% | 8% | 3% | 863 | ±4 |
| Bachelor's | 62% | 25% | 0% | 11% | 1% | 815 | ±4 |
| Postgraduate | 63% | 29% | 1% | 7% | 1% | 702 | ±5 |