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[Books, music, or DVDs] For each type of good that you purchased online in the past 12 months, what was the primary reason that you made these purchases online rather than in a local store?
Reason for buying books or music online rather than locally · Asked in 1 wave, 2016 · 2,906 responses · weighted estimates computed from individual responses
| Group | Convenience | Better price | Better quality | Not available in local stores | Other reason | n | MoE | |
|---|---|---|---|---|---|---|---|---|
| All respondents | 49% | 35% | 1% | 12% | 2% | 2906 | ±2 | |
| Northeast | 54% | 32% | 1% | 12% | 3% | 519 | ±5 | |
| Midwest |
SHED 2016 · US adults 18+. Shares of people who gave an answer. n is unweighted; ± is the 95% margin of error at 50% from the weighted effective sample. Groups with an effective sample under 50 are grayed; under 20, hidden.
| Poll | Field dates | Mode | Respondents | Responses |
|---|---|---|---|---|
| SHED 2016 | 2016-10-01 to 2016-10-31 | web | 6,610 | 2,906 |
| 48% |
| 34% |
| 2% |
| 12% |
| 4% |
| 656 |
| ±5 |
| South | 50% | 36% | 2% | 11% | 2% | 996 | ±4 |
| West | 46% | 38% | 1% | 14% | 2% | 735 | ±5 |