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[Books, music, or DVDs] For each type of good that you purchased online in the past 12 months, what was the primary reason that you made these purchases online rather than in a local store?
Reason for buying books or music online rather than locally · Asked in 1 wave, 2016 · 2,906 responses · weighted estimates computed from individual responses
| Group | Convenience | Better price | Better quality | Not available in local stores | Other reason | n | MoE | |
|---|---|---|---|---|---|---|---|---|
| All respondents | 49% | 35% | 1% | 12% | 2% | 2906 | ±2 | |
| 18–29 | 43% | 43% | 2% | 10% | 1% | 358 | ±7 | |
| 30–44 |
SHED 2016 · US adults 18+. Shares of people who gave an answer. n is unweighted; ± is the 95% margin of error at 50% from the weighted effective sample. Groups with an effective sample under 50 are grayed; under 20, hidden.
| Poll | Field dates | Mode | Respondents | Responses |
|---|---|---|---|---|
| SHED 2016 | 2016-10-01 to 2016-10-31 | web | 6,610 | 2,906 |
| 49% |
| 39% |
| 2% |
| 9% |
| 1% |
| 667 |
| ±5 |
| 45–64 | 50% | 31% | 1% | 15% | 4% | 1131 | ±4 |
| 65+ | 55% | 27% | 0% | 15% | 3% | 750 | ±4 |