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[Electronics or appliances] For each type of good that you purchased online in the past 12 months, what was the primary reason that you made these purchases online rather than in a local store?
Reason for buying electronics online rather than locally · Asked in 1 wave, 2016 · 2,193 responses · weighted estimates computed from individual responses
| Group | Convenience | Better price | Better quality | Not available in local stores | Other reason | n | MoE | |
|---|---|---|---|---|---|---|---|---|
| All respondents | 39% | 51% | 2% | 7% | 2% | 2193 | ±3 | |
| White | 40% | 50% | 1% | 7% | 2% | 1591 | ±3 | |
| Black |
SHED 2016 · US adults 18+. Shares of people who gave an answer. n is unweighted; ± is the 95% margin of error at 50% from the weighted effective sample. Groups with an effective sample under 50 are grayed; under 20, hidden.
| Poll | Field dates | Mode | Respondents | Responses |
|---|---|---|---|---|
| SHED 2016 | 2016-10-01 to 2016-10-31 | web | 6,610 | 2,193 |
| 48% |
| 39% |
| 6% |
| 5% |
| 2% |
| 192 |
| ±9 |
| Hispanic | 31% | 55% | 4% | 6% | 3% | 225 | ±8 |
| Asian | 31% | 62% | 1% | 4% | 2% | 100 | ±12 |
| Other † | 31% | 51% | 0% | 18% | 0% | 85 | ±17 |