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[Electronics or appliances] For each type of good that you purchased online in the past 12 months, what was the primary reason that you made these purchases online rather than in a local store?
Reason for buying electronics online rather than locally · Asked in 1 wave, 2016 · 2,193 responses · weighted estimates computed from individual responses
| Group | Convenience | Better price | Better quality | Not available in local stores | Other reason | n | MoE | |
|---|---|---|---|---|---|---|---|---|
| All respondents | 39% | 51% | 2% | 7% | 2% | 2193 | ±3 | |
| Less than high school † | 37% | 47% | 6% | 8% | 3% | 54 | ±16 | |
| High school |
SHED 2016 · US adults 18+. Shares of people who gave an answer. n is unweighted; ± is the 95% margin of error at 50% from the weighted effective sample. Groups with an effective sample under 50 are grayed; under 20, hidden.
| Poll | Field dates | Mode | Respondents | Responses |
|---|---|---|---|---|
| SHED 2016 | 2016-10-01 to 2016-10-31 | web | 6,610 | 2,193 |
| 37% |
| 50% |
| 3% |
| 8% |
| 2% |
| 404 |
| ±6 |
| Some college | 40% | 48% | 2% | 7% | 2% | 766 | ±5 |
| Bachelor's | 38% | 52% | 1% | 7% | 1% | 556 | ±6 |
| Postgraduate | 39% | 55% | 1% | 4% | 1% | 413 | ±6 |