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[Groceries or personal care items] For each type of good that you purchased online in the past 12 months, what was the primary reason that you madethese purchases online rather than in a local store?
Reason for buying groceries online rather than locally · Asked in 1 wave, 2016 · 1,938 responses · weighted estimates computed from individual responses
| Group | Convenience | Better price | Better quality | Not available in local stores | Other reason | n | MoE | |
|---|---|---|---|---|---|---|---|---|
| All respondents | 49% | 30% | 2% | 13% | 6% | 1938 | ±3 | |
| White | 50% | 29% | 1% | 14% | 5% | 1417 | ±3 | |
| Black |
SHED 2016 · US adults 18+. Shares of people who gave an answer. n is unweighted; ± is the 95% margin of error at 50% from the weighted effective sample. Groups with an effective sample under 50 are grayed; under 20, hidden.
| Poll | Field dates | Mode | Respondents | Responses |
|---|---|---|---|---|
| SHED 2016 | 2016-10-01 to 2016-10-31 | web | 6,610 | 1,938 |
| 50% |
| 29% |
| 6% |
| 7% |
| 7% |
| 166 |
| ±10 |
| Hispanic | 50% | 29% | 4% | 10% | 7% | 201 | ±9 |
| Asian | 45% | 40% | 2% | 9% | 3% | 87 | ±13 |
| Other † | 41% | 21% | 8% | 27% | 4% | 67 | ±20 |