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[Groceries or personal care items] For each type of good that you purchased online in the past 12 months, what was the primary reason that you madethese purchases online rather than in a local store?
Reason for buying groceries online rather than locally · Asked in 1 wave, 2016 · 1,938 responses · weighted estimates computed from individual responses
| Group | Convenience | Better price | Better quality | Not available in local stores | Other reason | n | MoE | |
|---|---|---|---|---|---|---|---|---|
| All respondents | 49% | 30% | 2% | 13% | 6% | 1938 | ±3 | |
| 18–29 | 56% | 29% | 3% | 8% | 4% | 230 | ±8 | |
| 30–44 |
SHED 2016 · US adults 18+. Shares of people who gave an answer. n is unweighted; ± is the 95% margin of error at 50% from the weighted effective sample. Groups with an effective sample under 50 are grayed; under 20, hidden.
| Poll | Field dates | Mode | Respondents | Responses |
|---|---|---|---|---|
| SHED 2016 | 2016-10-01 to 2016-10-31 | web | 6,610 | 1,938 |
| 52% |
| 32% |
| 3% |
| 10% |
| 3% |
| 489 |
| ±5 |
| 45–64 | 45% | 30% | 2% | 17% | 7% | 743 | ±4 |
| 65+ | 44% | 26% | 2% | 17% | 10% | 476 | ±6 |