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Clothing - What was the primary reason that you made these purchases online rather than at a local store?
Main reason for buying clothing online · Asked in 1 wave, 2022 · 7,186 responses · weighted estimates computed from individual responses
Version of OL4_c first asked in 2022: wording or answer options differ from shed:OL4_c.
| Group | Convenience | Better price | Better quality | Not available in local stores | COVID safety concerns | Other reason | n | MoE | |
|---|---|---|---|---|---|---|---|---|---|
| All respondents | 51% | 22% | 2% | 19% | 2% | 4% | 7186 | ±1 | |
| Less than high school | 38% | 26% | 5% | 20% | 3% |
SHED 2022 · US adults 18+. Shares of people who gave an answer. n is unweighted; ± is the 95% margin of error at 50% from the weighted effective sample. Groups with an effective sample under 50 are grayed; under 20, hidden.
| Poll | Field dates | Mode | Respondents | Responses |
|---|---|---|---|---|
| SHED 2022 64 imputed values recoded to -1. | 2022-10-21 to 2022-11-01 | web | 11,667 | 7,186 |
| 9% |
| 199 |
| ±8 |
| High school | 48% | 24% | 2% | 18% | 3% | 5% | 1076 | ±3 |
| Some college | 50% | 24% | 2% | 18% | 3% | 4% | 2270 | ±2 |
| Bachelor's | 55% | 21% | 1% | 20% | 2% | 2% | 1995 | ±2 |
| Postgraduate | 56% | 18% | 1% | 19% | 2% | 3% | 1646 | ±3 |