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Personal care items - What was the primary reason that you made these purchases online rather than at a local store?
Main reason for buying personal care items online · Asked in 1 wave, 2022 · 6,729 responses · weighted estimates computed from individual responses
Version of OL4_b first asked in 2022: wording or answer options differ from shed:OL4_b.
| Group | Convenience | Better price | Better quality | Not available in local stores | COVID safety concerns | Other reason | n | MoE | |
|---|---|---|---|---|---|---|---|---|---|
| All respondents | 58% | 23% | 1% | 11% | 3% | 3% | 6729 | ±1 | |
| White | 60% | 22% | 1% | 12% | 3% | 3% |
SHED 2022 · US adults 18+. Shares of people who gave an answer. n is unweighted; ± is the 95% margin of error at 50% from the weighted effective sample. Groups with an effective sample under 50 are grayed; under 20, hidden.
| Poll | Field dates | Mode | Respondents | Responses |
|---|---|---|---|---|
| SHED 2022 74 imputed values recoded to -1. | 2022-10-21 to 2022-11-01 | web | 11,667 | 6,729 |
| 4687 |
| ±2 |
| Black | 58% | 21% | 3% | 6% | 6% | 5% | 669 | ±4 |
| Hispanic | 54% | 27% | 2% | 9% | 5% | 3% | 808 | ±4 |
| Asian | 60% | 25% | 0% | 12% | 1% | 2% | 296 | ±6 |
| Other | 54% | 24% | 3% | 9% | 2% | 8% | 269 | ±9 |