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Personal care items - What was the primary reason that you made these purchases online rather than at a local store?
Main reason for buying personal care items online · Asked in 1 wave, 2022 · 6,729 responses · weighted estimates computed from individual responses
Version of OL4_b first asked in 2022: wording or answer options differ from shed:OL4_b.
| Group | Convenience | Better price | Better quality | Not available in local stores | COVID safety concerns | Other reason | n | MoE | |
|---|---|---|---|---|---|---|---|---|---|
| All respondents | 58% | 23% | 1% | 11% | 3% | 3% | 6729 | ±1 | |
| Less than high school | 50% | 25% | 2% | 10% | 6% |
SHED 2022 · US adults 18+. Shares of people who gave an answer. n is unweighted; ± is the 95% margin of error at 50% from the weighted effective sample. Groups with an effective sample under 50 are grayed; under 20, hidden.
| Poll | Field dates | Mode | Respondents | Responses |
|---|---|---|---|---|
| SHED 2022 74 imputed values recoded to -1. | 2022-10-21 to 2022-11-01 | web | 11,667 | 6,729 |
| 8% |
| 211 |
| ±7 |
| High school | 52% | 25% | 2% | 11% | 4% | 6% | 1041 | ±3 |
| Some college | 57% | 24% | 1% | 11% | 4% | 4% | 2172 | ±2 |
| Bachelor's | 64% | 21% | 1% | 10% | 2% | 2% | 1827 | ±2 |
| Postgraduate | 63% | 19% | 1% | 11% | 3% | 2% | 1478 | ±3 |