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Groceries - What was the primary reason that you made these purchases online rather than at a local store?
Main reason for buying groceries online · Asked in 1 wave, 2022 · 4,478 responses · weighted estimates computed from individual responses
Version of OL4_a first asked in 2022: wording or answer options differ from shed:OL4_a.
| Group | Convenience | Better price | Better quality | Not available in local stores | COVID safety concerns | Other reason | n | MoE | |
|---|---|---|---|---|---|---|---|---|---|
| All respondents | 63% | 13% | 1% | 9% | 7% | 7% | 4478 | ±2 | |
| Less than high school | 59% | 10% | 3% | 10% | 8% |
SHED 2022 · US adults 18+. Shares of people who gave an answer. n is unweighted; ± is the 95% margin of error at 50% from the weighted effective sample. Groups with an effective sample under 50 are grayed; under 20, hidden.
| Poll | Field dates | Mode | Respondents | Responses |
|---|---|---|---|---|
| SHED 2022 34 imputed values recoded to -1. | 2022-10-21 to 2022-11-01 | web | 11,667 | 4,478 |
| 11% |
| 173 |
| ±8 |
| High school | 59% | 15% | 1% | 7% | 7% | 10% | 746 | ±4 |
| Some college | 62% | 14% | 1% | 8% | 6% | 7% | 1495 | ±3 |
| Bachelor's | 67% | 10% | 1% | 9% | 6% | 5% | 1139 | ±3 |
| Postgraduate | 65% | 11% | 1% | 11% | 8% | 4% | 925 | ±3 |