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Primary reason for buying clothing online rather than at a local store, in SHED 2016 and 2022; the 2022 version adds a COVID safety option.
AI-matched An AI model grouped these questions and mapped their answers onto shared categories, and a second AI review checked and corrected the grouping and mapping. No person has checked it: compare the question wordings and the answer mapping below before reading the lines against each other.
Latest: 2% answered “Better quality” in Fed SHED: Main reason for buying clothing online, 2022.
Shares of everyone asked, including non-answers. Each point is one survey wave at the middle of its field period. Lines from different surveys are never spliced together.
| Line | Question | Match | How answers map |
|---|---|---|---|
| Fed SHED: Main reason for buying clothing online | Main reason for buying clothing online Clothing - What was the primary reason that you made these purchases online rather than at a local store? Caveat: 2022 adds COVID safety option, merged into Other for comparability | equivalent | Convenience → Convenience; Better price → Better price; Better quality → Better quality; Not available in local stores → Not available locally; COVID safety concerns → Other reason; Other reason → Other reason |
| Fed SHED: Reason for buying clothing online rather than locally | Reason for buying clothing online rather than locally [Clothing] For each type of good that you purchased online in the past 12 months, what was the primary reason that you made these purchases online rather than in a local store? Caveat: Reference question (2016); no COVID option | identical | Convenience → Convenience; Better price → Better price; Better quality → Better quality; Not available in local stores → Not available locally; Other reason → Other reason |