Which major party presidential candidate did you mention more, and by how much?

Relative salience of major party presidential candidates · Asked in 14 waves, 1952–2004 · 24,558 responses · weighted estimates computed from individual responses

Codes that include 'no Pre/Post IW' were dropped for respondents without that interview. Dropped as not asked: 999 'form II (1972); abbrev. IW form (1980)'. Codebook notes: GENERAL NOTE: Relative salience of major party presidential candidates is the sum of ‘likes’ and ‘dislikes’ about the Democratic presidential candidate MINUS the sum of ‘likes’ and ‘dislikes’ about the Republican presidential candidate: [VCF0401+VCF0402] - [VCF0405+VCF0406] which is the same as: VCF0404-VCF0408

Average answer over time

Average by group over time

Party Ideology Age Sex Race & ethnicity Education Income Region Religion Community

Weighted means. Groups with fewer than 50 respondents in a wave are left out of that wave.

Waves

Poll	Field dates	Mode	Respondents	Responses
ANES 2004 Time Series Study	2004-09-07 to 2004-12-19	face to face	1,212	1,212
ANES 2000 Time Series Study	2000-09-05 to 2000-12-22	mixed	1,807	1,807
ANES 1996 Time Series Study	1996-09-03 to 1997-01-02	mixed	1,714	1,714
ANES 1992 Time Series Study	1992-09-02 to 1993-01-16	mixed	2,485	2,485
ANES 1988 Time Series Study	1988-09-06 to 1989-01-23	face to face	2,040	2,040
ANES 1984 Time Series Study	1984-09-04 to 1985-01-24	mixed	2,257	2,257
ANES 1980 Time Series Study	1980-09-02 to 1981-02-07	face to face	1,614	1,570
ANES 1976 Time Series Study	1976-09-07 to 1977-01-30	face to face	2,248	2,248
ANES 1972 Time Series Study	1972-09-01 to 1973-02-13	face to face	2,705	1,372
ANES 1968 Time Series Study